About Friends of Serengeti

The Serengeti ecosystem is a priceless world treasure. Friends of Serengeti is a nonprofit organization that is using sustainable travel to preserve this ecosystem as a legacy for future generations of Africans and international visitors.

The Serengeti (or Serengeti-Mara) encompasses both the Serengeti National Park in Tanzania and the Masai Mara Reserve in Kenya. Though divided by a border, it is one seamless ecosystem.

Our Role & Mission

Friends of Serengeti  brings together travel companies and their travelers to build a coalition of support, advocacy, and funding for the Serengeti ecosystem. Without our support, the Serengeti, Masai Mara, and surrounding protected areas are in imminent danger of being lost forever.

Learn more  – Serengeti on the Brink

We believe that the success of sustainable tourism will be the deciding factor in whether the Serengeti ecosystem will survive. And the key element in sustainable tourism is the involvement of local people and the widespread understanding and engagement of  ordinary citizens. Preserving the Serengeti ecosystem means bringing awareness and tangible social and economic benefits from tourism.

Project Funding Support

Friends of Serengeti gets its support from the travel industry, from travelers, and from our corporate sponsors.  We use these funds for conservation, education, and benefits to people living within and around protected natural areas. Donations are given to key conservation and community organizations working on the ground in Tanzania and Kenya.  Read more at Projects & Funding

Travel Industry Membership

Membership is open to tour companies, other travel suppliers, nonprofit organizations, and trade associations. Learn more about membership here. Apply for a membership online.

How Individuals Help

Individuals can become involved in three ways:

  • Sign up for our newsletter and alerts here.
  • Choose a Friends of Serengeti Member company for your safari.
  • Make a donation to support our projects.

Nonprofit Status

Friends of Serengeti is a project of Serengeti Watch, a program that monitors the Serengeti ecosystem and brings support for vital issues affecting this priceless world heritage.

Serengeti Watch is a program of the Earth Island Institute, a 501(c)3 conservation organization that has earned the highest rating on Charity Navigator and an A Rating from the American Institute of Philanthropy.

Earth Island Institute was found by America’s conservation icon, the late David Brower. For 25 years, it has been a hub for grassroots campaigns dedicated to conserving, preserving, and restoring the ecosystems on which our civilization depends. Since its founding, it has provided fiscal sponsorship to more than 100 projects around the globe.

Nonprofit Affiliates

FOS is proud to be affiliated with the following important organizations.